In the realm of non-profit organizations, few except the most successful can afford a full-time IT specialist with the sort of training it takes to design, build and maintain a regular static site. With its familiar input interface and ease of use, a blog is the ideal web platform when creation and ongoing maintenance of the site will likely be attended to by a string of motivated, but untrained, volunteers or staff members.

With a blog-based site, much of the work is done for you by the platform itself. If need be, the initial set-up and design can be done by a professional, but many platforms are so easy to set up that even the terminally clueless can do it. And even if you do opt for a professional set-up, once that infrastructure is in place, updating the site couldn't be easier and is well within the abilities of a basic computer user. More advanced tasks may require more specialized skills. But even these are easier to do on a blog than on a standard static site, and help is often available on the web.

As you can see, a blog platform is a great way to attract visitors to your site, engage them at an emotional level and keep them coming back for more. And to top it all off, blog platforms are easy to use and very cheap, sometimes even free - and that's always good news to who'd rather be spending their time and money doing good than running the shop.