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However, by its very nature, a well-maintained blog continually updated with valuable content invites people to return regularly to keep up to date. It engenders a sense of community between the host and the extended readership while creating the sort of emotional buy-in that increases responses to any calls-to-action that may arise. And features like RSS subscription and email notification let your readers know when new information is available without leaving their desktops, motivating them return to read more. Search Engines Love Content - Especially When It Changes Since blogs contain far more, and more frequently updated, content than static sites, and are therefore more frequently scanned by search engines, having a content-rich and frequently updated blog translates into far better search engine ratings and greater site visibility than a static site. And a blog's ease of editing allows for keyword changes to be implemented at a moment's notice across the entire site, further boosting the chance of your site coming up in a relevant search. Another advantage blogs have over static sites is that not only can you link to other related sites of interest, but other sites are much more likely to link to you, assuming you provide valuable and interesting content for them to link to. Link-backs from well-placed, relevant sites are search engine gold. Simply put, the more interesting your blog is, the more it will be linked to and the more it is linked to, the better your chances of making it to the top of a search results page. It's So Simple, Your Child Could Do It (And Probably Already Is)
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