There are several avenues of exposure that come with little or no price tag on the Internet today. One such avenue is the social network known worldwide as Myspace. Myspace.com offers its members a place to create a free “website” of sorts that can be used to keep in touch with friends, and more recently, to act as free advertising in a corporate world in constant search of the “hip” marketing angle. For the young coordinators of Project: Raise Your Voice, this website has become one of its greatest public relations assets. Acting as the charity’s sole online presence at this time, Myspace has allowed thousands of users worldwide to gain knowledge about the actions and missions of this group.

Those enthroned in the world of non-profit business know, however, that public exposure is merely one ingredient needed for success. The reality of the situation is that non-profits and charities like the one mentioned above require substantial financial backing in order to perform at their peak potential. Yet again, the web has provided these groups with another set of solutions. Global payment service PayPal and non-profit powerhouse Benevolink.com are two perfect examples: showing how the newly aware public can make their donations without hardship.