New Handbook shows you a better way

The best way I know of to learn the craft of creating, writing and designing successful fundraising letters is not to fill in the blanks but to fill your head with examples of excellent letters that worked. Study successful direct mail appeals. Analyze why they worked. Put what you learn into practice.

Anatomy of a Profitable Fundraising Letter, the fourth Handbook in the Hands-On Fundraising Series, features a line-by-line analysis of a successful direct mail fundraising package that Habitat for Humanity mailed to prospective donors. If you use the mail to raise funds, this handbook will help you discover what to do right—and what to avoid. Learn more about this new Handbook at www.RaiserSharpe.com