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The biggest single benefit of a well crafted non-profit web site is the fact that you are now opening up the entire online world... almost a billion users (and growing) worldwide... to your organizations needs and goals. It is not unusual for organizations to recieve substantial donations from complete strangers living in foreign countries. These folks will have found you on the world-wide-web, feel an affinity to your goals... and donate money using your online form and their credit card. Building a donor database allows the organization to "go back to the well" seeking additional donations for specific projects, needs, or general support. Volunteer Recruitment Volunteer recruitment and management is a well developed and proven use of the Internet. The Internet allows for a new and powerful way for people to support nonprofits by becoming virtual volunteers. Virtual volunteers have more control over their time and the ease of working from home because they take advantage of the convenience of online communication. All the factors that motivated volunteers face-to-face still operate forcefully over the Internet. A spirit of community and personal relationships thrive abundantly in cyberspace. Of course, many nonprofits have effectively used their web presence for recruiting volunteers that show up on their premises. Recognizing volunteers... a vital component of developing a strong volunteer is made simple and easy through a web site. Service Delivery Our economy is increasingly based on the timely exchange of information, All successful non-profits must deliver the right information to the right person, at the right time. A web site is a powerful way to deliver services for those organizations in the business of providing people with information. Since this includes almost all non-profits, the need and benefits of a website accessable 24-hours a day, seven days a week, become obvious. Advocacy To mobilize people around an issue, an organization must get the word out quickly and provide people with convenient tools for responding. Because it's so easy to update a web site and have the vital details available instantaneously, the web is a perfect way to encourage people to act on issues that greatly concern them. Timely action alerts can be sent via email to various organization maintained data bases ...instantly. It's easy to respond to a call for action when one can email one's legislative representatives or link to other volunteer bulletin boards on the Internet. Cross linking with other like-minded organizations provides a "synergy of action" that would be impossible with a well crafted web presence. Research Research may take many forms. An organization may wish to keep up with legal, political, scientific or other mission related developments. Alternatively, it may wish to learn about grant getting opportunities.
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